Bendon will launch the Heidi Klum Intimates collection

Bendon Heidi Klum Intimates CollectionHeidi Klum is the new Creative Director and the face of Bendon’s flagship Intimates collection.

Succeeding Elle Macpherson after 25 years with the brand, the entire Elle Macpherson Intimates collection will be rebranded as Heidi Klum Intimates and will launch on 1 January, 2015. Klum’s vast experience in the lingerie and modelling world will help bring a fresh perspective to the legacy collection.

Heidi Klum said, “I’ve always loved lingerie and can’t describe how incredibly exciting it is to globally launch my Intimates collection with Bendon, a true leader of the industry. In addition to spending a majority of my career modeling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it.”

The Heidi Klum Intimates collection will also include a men’s brand, HKMAN, and Heidi by Heidi Klum, a more accessible line of every day essentials. In addition, Bendon and Heidi Klum are in development of expanded product categories including swimwear.