Mercedes-Benz launched Winter 2015 fashion campaign

Mercedes-Benz fashion campaign Winter 2015 with Lewis Hamilton, Nico Rosberg and Dree HemingwayMercedes-Benz launched its Autumn/Winter 2015 fashion campaign.

The leading men are the Formula 1’s newly-crowned World Champion Lewis Hamilton and his team-mate Nico Rosberg. Starring alongside them is one of the fashion circuit’s hottest models and actress, Dree Hemingway – who as great-granddaughter of Ernest Hemingway, is herself a scion of adventure in the grand tradition.

To shoot the campaign the trio was transported to the Sindelfingen windtunnel, a canonic site in the mythology of Mercedes-Benz, where its designs are tested against the uncompromising forces of nature. Aerodynamic efficiency meets exquisite aesthetics in the two motoring masterpieces – one classic, one brand-new – that the drivers are issued; Rosberg steers the brawny, muscular Mercedes-AMG GT while Hamilton takes the Mercedes-Benz C111, a still-revered gullwing experimental model developed during the 1970’s.