New to the collection are checked woven pyjama pants in cotton poplin, in a fresh shade of blue. Other new styles include colourblocked Henleys and Long Johns that contrast cotton with wool, as well as heavy knit cotton boot socks and cotton beanies.
Cobalt blue is the key shade of the season, complimenting the classic shades of grey and black that run through the collection, as with the horizontal striped Henley’s in blue and black or shades of grey.
“These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.”
The collection launches globally on August 21 in all H&M stores that carry menswear, as well as online.