Porsche Design Timepieces AG founded in Switzerland

Porsche Design TimepiecesPorsche Design Group has founded a subsidiary in Switzerland to continue its tradition of offering high-quality timepieces.

Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland, will be responsible for developing and producing exclusive Porsche Design timepieces. The first watch series offered solely by Porsche Design will go on sale in the fourth quarter of 2014. The CEO of the Swiss company is Patrick Kury (41).

Currently, the company is preparing to launch the first watch series offered solely by Porsche Design. This series is reminiscent of the distinctive characteristics of the two most successful models produced by the luxury brand, the Chronograph I and the titanium Chronograph, which were matt black and made from titanium respectively.

The first model in the series – the Porsche Design Timepiece No. 1 – heralds the era of Timepieces made by Porsche Design. The self-winding chronograph features a case made from titanium, which has a diameter of 42 millimetres. The model is equipped with a mechanical Valjoux 7750 chronograph mechanism that has a power reserve of 48 hours.

The blackened sapphire crystal case back that shows the inner workings of the exclusive, energy-optimised Porsche Design rotor is a real eye-catcher. The Porsche Design Timepiece No. 1 with black rubber strap is waterproof up to a depth of 50 metres (5 ATM) and is limited to a production run of only 500 units.