Featuring a handpicked rail of must-have designer pieces, the service will offer all suite guests complimentary access to the season’s hottest looks in time for the summer months. The exclusive service will run in collaboration with luxury digital dress rental destination, Girl Meets Dress.
W London guests could even choose to arrive at the hotel practically suitcase-free, with the Walk Out Wardrobe meaning they are never caught off-guard without the right outfit for an occasion. Whether attending a black-tie film premiere or a glamorous girl’s night out, finding the perfect dress for a special occasion can be a challenge.
The new personalised service meets this challenge head on by offering access to the Girl Meets Dress online archive of over 4,000 pieces from brands including Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen.
To borrow a designer outfit, guests simply contact Jess Patman, the hotel’s amazing W Insider, via the 24-hour Whatever/Whenever concierge service and the curated wardrobe will be rolled right into their room along with an iPad to access the extensive Girl Meets Dress archive. If guests decide on a spontaneous night out, dresses can be ordered by 2pm to arrive the same day.
The Girl Meets Dress personal styling service can also be pre-booked for an array of specially selected dresses to be waiting in the hotel room ready for when guests check-in.