Following Beverly Hills, Boca Raton, Las Vegas , Costa Mesa, Palm Beach, Aventura and Miami Design District, Swiss watchmaker Jaeger-LeCoultre opens its first New York boutique, located at 701 Madison Avenue.
An exceptional 700-square-foot area in the heart of Manhattan will now be devoted to the timepieces from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and modern refinement entirely in tune with the prestige of Madison Avenue.
Echoing the 1,249 calibres created by the Manufacture since 1833, an entire wall of watch movements will be on show at ground-floor level, symbolizing the diversity of expertise cultivated by Jaeger-LeCoultre, from the world’s smallest mechanical movement, the Jaeger-LeCoultre Calibre 101, to the most complicated mechanisms housing over 1,400 parts.
A first area in the shape of a rotunda will serve to present the horological icons and latest collections of Jaeger-LeCoultre, such as the Reverso, the Rendez-Vous, the Master, the Geophysic, the Duomètre, and the Deep Sea lines, highlighting the creativity and inventive spirit of the Manufacture.
Grand Complications and High Jewellery watches, epitomizing the various artistic crafts exercised in the Manufacture – gemsetting, enamelling, engraving, and mastery of horological complications – will also be showcased in this exceptional venue, as well as the legendary Atmos clocks.
The upper floor of the Boutique is entirely reserved for a Jaeger-LeCoultre watchmaker who will handle maintenance, repairs and other interventions.