Japanese sports brand Mizuno and Collezione Automobili Lamborghini announced a new partnership at the Geneva Motor Show 2015 and presented a new co-branded running shoe, Wave Tenjin. The five-year partnership between Mizuno and Lamborghini will cover sports apparel as well as footwear.
From Autumn 2015, the range of Mizuno footwear and clothing sporting the Automobili Lamborghini shield will be on sale through Mizuno retailers, selected shops and Lamborghini dealers around the world.
Present in Geneva, Takeshi Shichijo, Director of Mizuno Corporation, declares: “Signing this collaboration agreement is a genuine honor for Mizuno. The Lamborghini marque is renowned worldwide and is in perfect harmony with Mizuno’s commitment to technology, innovation and quality. This is the perfect platform through which to introduce Mizuno to enthusiasts of the Lamborghini brand.”
Stephan Winkelmann, President and CEO of Automobili Lamborghini commentes: “Lamborghini is known worldwide for its most sought-after super sports cars. Enthusiasts now have the opportunity to celebrate their passion for Lamborghini through this shoe and the upcoming products created with Mizuno.”