The 1,270-square-foot boutique, situated on the first floor between Tom Ford and Louis Vuitton stores showcases an original concept design that captures the 140-year old brand’s core values. The blend of wood, metal and idyllic landscapes of Le Brassus, immerses clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.
Designed by a Swiss creative agency, the boutique is divided into two spaces: The Manufacture and The House. The Manufacture includes detailed product displays and a watchmaker corner. The House incorporates a full service bar and lounge that invites clients to relax with an espresso or a cocktail.
Committed to the highest levels of excellence in design, manufacturing and service, more than 100 timepieces from all six major collections will be presented in the boutique, where clients will enjoy an unparalleled level of comfort. Emblematic timepieces as well as pieces from the new collection will be showcased around the boutique for watch enthusiasts and collectors.