Rolex introduces the new generation of its most prestigious model, the Rolex Oyster Perpetual Day-Date. The new Day-Date is presented in 950 platinum or 18 ct yellow, white or Everose gold versions, with a variety of elaborate new dials, veritable signatures of its renewal.
Day-Date was launched in 1956 and built on the three pillars of Rolex. The Day-Date was the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelt out in full in a window on the dial in addition to the date.
The new Rolex Oyster Perpetual Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. Certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision, which are twice as exacting as those for an officially certified chronometer.
In its new form, the Rolex Oyster Perpetual Day-Date stands out with a range of elaborate new dials, a singular combination of high-technology and traditional know-how. Thin, laser-etched motifs are applied to a traditional sunray finish for a particularly sophisticated effect. New faceted and deconstructed Roman numeral hour markers, with individually hand-positioned elements, underscore the masculinity of this charismatic model.