Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.
The supermodel trio was chosen as the new faces of the brand because of their social relevance and fashion-forward trendsetter statuses. The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes. The fact that the girls are friends made them the ideal casting choice for the campaign, as Stuart Weitzman has always been a common thread in bringing girlfriends together, from shoe shopping to shoe sharing to shoe closet envy.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai , Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong .