Ettore Bugatti launches the Bugatti Chiron capsule collection

Bugatti Chiron capsule collectionThe Ettore Bugatti luxury clothing line is hotting things up with a special capsule collection dedicated to the Bugatti Chiron. Through its printed motifs, workmanship and finishing touches, it evokes the styling lines of the Chiron, named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s.

The crowning glory of this collection is the driver’s jacket made from sturdy calf leather with stitching on the back that depicts the seats of the Bugatti Chiron. Extremely soft to the touch, this jacket features the iconic blue duotone, the brand’s colour scheme of choice, and is Bugatti through and through from the use of clever artisanal techniques, such as hand polishing, to the choice of truly exquisite materials.

The four coloured T-shirts, designed to give a look that combines comfort and style, flaunt their links to the motoring world through the Bugatti Chiron print on the chest. The eye wear and cap round off the Bugatti gentleman’s look, suggesting a lover of fine things who admires how the company strives for perfection in the tiniest of details, whether on cars or clothes.

The Chiron Capsule collection is available in Bugattiā€™s lifestyle boutiques in London and Tokyo, which will soon be followed by new locations in Munich and Monte Carlo, as well as on online at