Burberry has expanded its global flagship at 121 Regent Street in London, to create an exclusive area dedicated to gifting. The gifting area houses a seasonally updated collection of gifts created for the store alongside an assortment of existing products centred around home and Travel.
It draws inspiration from the Burberry Beauty Box flagship in London’s Covent Garden, blurring fashion and beauty in an innovative format. The Burberry Beauty Box offers make-up including Burberry Eyes, Lips, Face and Nails, fragrances for men and women including My Burberry, and luxury accessories including eyewear, scarves and small leather goods for women.
Located over four floors on one of the most iconic streets in the world, the new flagship is set on the corner of Rodeo Drive and Dayton Way. Burberry Beverly Hills has been designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services. The store comprises a mixture of event space, entertainment hub, private space and store.
Burberry announced the opening of its new Shanghai flagship store within Kerry Centre. Burberry Kerry Centre is the eighth store to open in Shanghai, following recent openings within L’Avenue, K11 Art Mall and Hongqiao airport in 2013. Inspired by 121 Regent Street, the brand’s global flagship, Burberry Kerry Centre brings its London flagship experience to life in the heart of Shanghai.